Lura appears in U.S. registration data going all the way back to 1880, when records begin. Its popularity climbed over the following decades. In 1917, 230 babies received the name (ranked #419). Today it sits well outside the top 1,000 (around #10816), with roughly 10 babies named Lura each year. Lura's usage has held roughly steady recently. In total, around 9,555 babies have been registered with this name since 1880.